Marc Schaffel, the executive producer of the WHAT MORE CAN I GIVE project, has recently been interviewed by Pascale, one of Michael Jackson's most loyal fans.
In an exclusive interview, Schaffel talks about the situation and the future of "What More Can I Give."
Says Marc Schaffel: "Sony Music are punishing many innocent people who would have been the much needed beneficiaries of the proceeds [of this project]. This the most blatant disgusting act of corporate greed. Sony should be ashamed of themselves and the public should not let them get away with this, without a stink."
Asked about what the public could do to push Sony Music to release "What More Can I Give," Marc Schaffel answered: "Publicly bringing this [subject] to the attention of the world is the best thing to do. I know that hitting Sony in the pocket book, and bad PR, is another great way of ensuring this gets released and is done properly. The last thing we want is for this to be just 'dumped' out for the sake of the pressure being taken off and minimal funds being raised. All eyes need to be on the company that puts this out to make sure proper attention is given.
"I know the Sony shareholders are meeting soon. Maybe the last effort should be made to focus on them. If they understand how this issue could potentially hurt Sony both in PR and sales, they will demand the release or replace the people who are hindering this and have made this such a public spectacle for Sony. We need as much support now as ever. Every fan base from all the artist involved should be making the same demands. Charities that can show they give directly to the needy victims should be getting involved by publicly calling upon Sony to release this or let someone release this. They need to let Sony know not to 'Throw this away', you cannot just 'throw' people's lives away because it is not convenient for you at this time. The charities and all people alike need to join in by publicly showing the world how "stupid" this game is that the record company is playing, and get the victims to write, picket, demonstrate, contact the media, etc.
"Sony only hopes time will pass and this issue will go away, they do not want to face the public in a bad light. It would be so easy for them to put a little elbow grease behind this and do it properly. Raising a lot of funds would sure help close this wound and give the public a different view. One journalist told me that Sony's nonchalant response was that they already donated 13 million dollars in the past for charitable purposes, and they do not need to do this to prove anything to anyone. They refuse to be 'strong armed' into any fundraising effort.
"Maybe Sony needs to stop for a second and listen to the lyrics 'what more can I give' and then ask themselves that same question."
To support the release of "What More Can I Give", please sign the petition at:
www.petitiononline.com/WMCIG/petition.html